The Six-Figure Income Fairy Tale

Are you building castles
in the air? 

It is important to dream big; pursuing dreams gives life purpose and meaning. We all have aspirations, and we set our goals accordingly.

The internet has brought the whole world into our homes and is offering us new ways to earn money. So many possibilities and opportunities.

Nowadays it's easy to create a website from nothing, and some of the best online publishing platforms such as WordPress, Blogger and Weebly are free.

No need to spend money when you are starting out and want to test the water.

Of course, once you start to research on how to get your online business off the ground, you regularly come across websites that want to show you how you can earn a staggering six figure income and get rich in a flash.

And their stories is always the same: how they were broke, when they suddenly had an epiphany and turned their last 10 cents into a vast fortune.

Whether you check out their free advice or pay a fee for their products and services, trust me, none of them hold a magic wand elevating you from rags to riches. It is you, who has to do all the hard work.

Don't get me wrong: I'm not saying it's all a scam; I've come across some very valuable advice that has helped me immensely building my business, but do take any claims that an e-book or e-course will help you earn big money online with a pinch of salt.

Also, you don't need to sign up to all of them! The sales pitches approach you from different angles, but in the end they all have similar advice.

By all means, you can build castles in the air, but build some foundation beneath them before you part with any money to discover the "secrets to success":

1. Find a niche

Target a specific audience. Offer something unique. Don't imitate the competition. Be yourself. Share useful content such as helping your readers solve a specific problem. Plan and lay out your website accordingly.

2. Be committed

Your regular presence on your website is vital to connect with and build your audience. Update your blog and social media accounts on a regular basis. It takes time to build trust and loyal readers; be patient and keep going. Success doesn't happen overnight, and when it does, it usually disappears as quickly.

3. Create a diverse product portfolio

Give your customers what they want and what they need; do your research. Offer products at different pricing levels, so everyone can afford something. Your website content is your marketing material. Offer the best you can for free to turn visitors into paying customers.

Get help from the Tarot, if you find this initial ground work challenging. Shuffle your deck and pull a card (or more if you like) for each question:

1. What do I need to know about my ideal niche?
2. What do I need to focus on to show commitment?
3. How can I improve on my portfolio?

Remember, a six-figure income is rarely achievable, but it is certainly possible to make a living doing what you love, if you follow the above tips and do your groundwork.

Once you have laid these foundations, you can take your business to the next level: generate new ideas, innovate, diversify, build and nurture your tribe...evolve.

Warmest wishes,

Christiane


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The Tarot Guide To Making Twitter Work For You

I'm no expert when it comes to social marketing, but I have learnt some valuable lessons over the last two years about what works and what not to do.

Twitter is one of those social marketing tools, I've recently rediscovered. I'm glad I did, because it has significantly increased the number of visitors to my websites and most importantly increased my earnings.

If you are serious about building a successful online business, then you cannot ignore Twitter as one of your major marketing tools to achieve your goal.

The Tarot is offering some valuable advice on how to make Twitter work for you:

1. Three of Pentacles (Earth)

Like with all other social networking sites, it is important to connect with the right people and interact with them.

If you only tweet about your latest offers and try to flog your stuff to your followers, you will be creating a lot of noise without anybody hearing.

Twitter is about teamwork and collaboration. Reach out to the people you follow by responding to their tweets; reply with a positive comment or retweet (RT). The idea is that they will follow you back, return the favour and this way you will gain exposure to their followers. 

Be patient. You won't gain thousands of followers overnight unless you are a celebrity. You need to be persistent and keep putting in some work every day. If you only tweet once a week or less, then Twitter will never work for you, and you might as well just leave it altogether.  

Don't be tempted to buy 10,000 followers for a Fiver! Yes, these offers can be found on the net, but believe me, it really is too good to be true. You just end up with low quality (often fake) followers.

2. Page of Swords (Air)

If you are new to Twitter, you might be wondering what to tweet. From a technical point of view, your tweet cannot exceed more than 160 characters.

When it comes to content, quality followers always value interesting, informative and humorous tweets. These are the ones that are most likely to be retweeted and ultimately gain you more followers. 

If you have a blog with valuable content, you can tweet links to individual blog posts. Example:

How to create your own Tarot deck: http://ow.ly/mFurM #tarot #spirituality #photography #art

Notice the hashtags; these appeal to people with an interest in those topics and are using the Twitter search facility to find related information.

Also notice the shortened link to my website, which is invaluable when you have to fit your message into 160 characters or less. Use hootsuite.com to shorten link addresses and schedule your tweets to save oodles of time (see my no. 1 Twitter efficiency tip below).

Even if you don't yet have a lot of content on your blog, you can always provide your followers with interesting retweets. But be careful: always check out the links first before you RT them to avoid sharing any content that is unsuitable or contains too much advertising or pushy sales hype. 

Twitter isn't an exact science, it's trial and error, so keep learning and refining your tweets and interaction.

3. Five of Wands (Fire)

Don't get involved in any negativity. Heated discussions, extreme opinions, nasty gossip and retweeting of unsavoury, possibly libellous messages won't help your business. 

If you disagree with someone, there is no point in responding with a dismissive comment. If I receive a negative reply to my tweets, I will unfollow and block the person without hesitation, so the same could happen to you. Not nice, so think before you stab!

And if you don't like what they tweet, you can always unfollow them without any fuss.

Keep it professional at all times. Remember, you're on Twitter to promote your business, not causing tension, getting into fights or legal disputes.

Avoid the idea of competition. I follow many fellow Tarot readers, who I admire and enjoy reading their work. I don't hesitate retweeting their valuable messages for the benefit of my followers.

4. Six of Cups (Water)

Be friendly and helpful. 

Spread happy vibes, joy and fun. 

Cheer people up. Encourage them. 

Respond to them, when they contact you or even retweet your messages. Nothing is worse than ignoring people, who support you.

Most of all, enjoy it!

It's easy to make conversation with people on Twitter. I have made some great Twitter friends and in the process learned a lot from the people I follow and won new clients, too.

When you do Twitter right and you stick with it, it's a win-win.

Finally, here is my number one Twitter efficiency tip: auto-schedule your tweets with a social media management tool such as hootsuite.com or socialoomph.com. You can plan, save, set and publish your tweets automatically, spreading them throughout the day and night (for international followers), while you do other things or are asleep.

It is important to keep your Twitter account ticking over with regular daily tweets (a minimum of 10 a day at different times) to reach as many of your followers as possible. All you need to do is spend five minutes to schedule your tweets for the day, and that's all. It doesn't take as much effort as you think.

As you may have noticed the four elements represented by the cards shown are carefully balanced, which contributes to a successful Twitter campaign.

Yes! Applying a little bit of Tarot and Woo Magick can make your working life so much easier and open doors to new opportunities.

Over to you:

Wanting to boost your Twitter marketing and networking?

Find out, which element you need to pay attention to at this moment in time to create a more balanced campaign.

Shuffle your deck and pull a card. Which element does it correspond with?
(Wands - Fire, Cups - Water, Swords - Air, Pentacles - Earth).

What advice does the card offer? What do you need to focus on?

Fire: vision, enthusiasm, leadership
Water: building relationships, social interactions
Air: communicating your business message clearly and effectively
Earth: perseverance, patience

Ready to make Twitter work for you? Then don't forget to follow me and send me a tweet. I'd love to follow you back! 

And please do share your Twitter tips here by posting a comment below.

Warmest wishes,

Christiane


Transform your life this year: 

Tarot Readings - Insightful guidance when you need it
Learn Tarot - A magickal, inspirational tool for life
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Magickal Marketing using the Four Elements

Each card in a Tarot deck is assigned to one of the four prime elements: fire, water, air and earth. We can find these components all around us and even within us. Humans consist of fire (body temperature), water (fluids), air (breath) and earth (skin, bones, hair).

In ancient times, alchemists and philosophers put great emphasis on the necessity to keep these four elements well balanced within the human body, so it can function properly and develop a healthy spirit (the fifth element).

When we start to get to know the four elements in more detail, we can focus on creating a well-balanced mix in all aspects of our lives to create harmony.

Let's take a look at the task of marketing. By adding some esoteric knowledge to marketing, we can make it magickal.

If you are working in a Marketing department of a company, or you are promoting your own business, you will achieve better results by applying a well-balanced mix of the four elements to your campaign.

Fire

Fire is the life giving element, and in Tarot it is assigned to the suit of Wands. The spark, idea, inspiration, ambition, drive and urge; to imagine and create.

When you market yourself or a product/service, the fire element helps you in your creative work and provides you with the drive and enthusiasm to initiate and sustain action.

At this stage you start imagining how you would want this campaign to look and feel. You come up with ideas of artistic work (logos, images, banners), slogans, brand image, types of campaigns, marketing materials etc. that will attract attention from your potential customers.

Fire energies to focus on: 

Let your creative imagination run wild. Try out different styles and angles to see what works best to achieve the results you want. Be innovative; create something unique rather than imitating others.

Water

Water is the element of feelings and emotions. In Tarot it is assigned to the suit of Cups. With the water element you are putting your heart and soul into the campaign. If you are not convinced of your abilities or the product you are trying to sell, then your marketing efforts may not work out.

Water is helping you to get emotionally involved with your business, product and service. It is important you can relate to your product / brand / service on an emotional level, you can identify with it, and it reflects your personality.

At this stage you start engaging with your target audience to demonstrate benefits and advantages of your product and how it can help them or give them what they need.

Water energies to focus on: 

Be authentic. Love the work you do and the gifts you have to offer to the world. Connect and engage with your potential customers on an emotional level. Build relationships that are mutually beneficial. Tune in, listen and care.

Air

Air is the element of logic, reason, intellect and communication. In Tarot it is assigned to the suit of Swords. With air you evaluate your campaign and fine-tune it. You also look at possible obstacles or risks that stop your customers making a purchase.

Air helps you to focus on clarity, offer reassurances by providing as much information as you can, guarantees, testimonials etc., and develop new strategies with specific goals. Air also assists with managing and resolving conflict and pitfalls.

At this stage you focus on knowledge and problem-solving to convince your potential customers that your product or service is right for them and will satisfy their needs.

Air energies to focus on: 

Provide free knowledge and information for your target audience to generate trust in your abilities. Focus on building a reputation as an authority in your field of work. Offer product samples and aim to identify and remove any obstacles that could stop a purchase.

Earth

Earth is the grounding element; in the Tarot it is associated with the suit of Pentacles. With the earth element you create stability, permanence and sustainability. At this stage, your campaign starts to pay off, and you can build on that.

Now that your target audience is aware of your product / service / brand and feel comfortable with it, they are prepared to take action and buy. Good news, but you have to be persistent and continue with your campaign until you have reached a level, which generates a regular stream of customers, and this  may take a while.

Earth energies to focus on:

Don't give up after initial success. You need to be persistent and put effort into your campaign on a regular basis. Posting one advert / social media message / promotion isn't enough; you need to get your message out there continuously. Your customers aren't always ready to buy when they see your messages. Keep going, and one day they will. Now is also a good time to set a realistic marketing budget to sustain your campaign and generate more sales.


Please note that you have to apply a mix of the above elements to your campaign rather than focusing on each one at a time. But of course, you will notice that sometimes you need a little more fire than water, or a little more air than earth - this is where it becomes magickal! Get the mix right, and you create harmony.

Applying the four elements to your marketing work also connects well with the traditional AIDA marketing concept:

A - Attention (Fire)
I - Interest (Water)
D - Desire (Air)
A - Act (Earth)

Mix this traditional concept with a little woo-woo elemental Magick, and you will become more aware of the spiritual aspect of your work and its connection with natural cycles and energies, making it more holistic. And once you include your soul and spirit in your work, you will start to become more successful.

Christiane

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